The Power Of Data

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🧐Did you know that there was is a novel written without the use of the letter “E”? The novel titled ‘Cadsby’ is a lipogram written by Ernest Vincent Wright in 1939. I learnt about this book today, and was very tempted to buy it But was it by chance? or was I bound to know about it today, chance or fate?🎲

Being a fan of interesting facts, I frequent sites related to Science, Geography, Astrology and more. And I especially like weird facts, here’s one, can bees perceive time?

My understanding is that most of what we do online is being tracked. Not for anything sinister😱, but for companies, brands, institutions etc to understand more about what their consumers and audiences may like or dislike. And to show more content that the audiences will find more desirable, as well as to filter out who are their main target audiences.😅

I never once was shown a Patek Philippe or Rolls Royce Ad, I wonder why…🤔

Data can be useful, if you can make sense of what you have and structure it in a way that it becomes useful🗃.
Advertising agencies and the brands they work with are coming together with Data, to sift through what is irrelevant for audiences, to promote a better online experience. Letting consumers see what they prefer, compared to what they do not.👍

But structuring the data is where the full understanding of the audiences takes place👩‍🔧. For example, from where did the audience find you? Where did most of them look for you from and at what time of day? Bringing these ‘Clues’ together can give an insight on the characteristic of the audience. Giving you valuable insight on whether you should advertise during the day or night, lunch or after work, at home or in the office, on Social Media platforms, or from Search Engines.

Data is such an important part of every business that a lot of companies and entrepreneurs, partner with data marketing companies to help with structuring their audience and providing the best insights to how their consumers will perceive their brand and how to target the right audiences🤝. Finding and targeting more audiences with a stronger intent to want to know more about their products and services, hoping to convert the audience into a buying customer💰.

So the question I leave unto you today, is there even such a thing as “by chance” online anymore🤨?

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