SEO Organic Leads Generation vs SEM Facebook Google Marketing

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Are you still wondering if SEO is worth the time, effort and money to get ranked on google? It’s a question a lot of our clients as us as well. Let me give you my direct professional take.

If you know your business is strong and will last more than 1 year, than start doing your SEO now.

Wondering if you should keep your full-time job and work on your business as a side hustle? Then you should do SEM Facebook and Google Marketing or Leads Generation.

SEO is not for the “Try out” or the “Let’s see” self-employed. It’s for the entrepreneurs, business owners, who are committed to their business and to the welfare of their employees.

We will always recommend SEM to the start-ups but would recommend SEO to a few who are expanding. SO the keyword here is if your company is expanding do SEO, anything else do SEM.

My reasoning is that you can’t rely on SEO to give you immediate results to secure and sustain your business, that’s what most start ups require. But for companies that have already made a foundation for themselves, they should look into SEO for expansion. Building on untapped consumers or to strengthen their position for organic trust.

In Digital Marketing for businesses, its all about understanding your audiences. In traditional marketing, its all about capturing your audience’s attention. How do we link these 2 up?

Just imagine you in a cinema, you got there early sat down with your popcorn, determined to only eat it when the movie starts. But the trailers start and the ads roll first. You are now in an unescapable zone forced to watch whatever is on the screen. You grumble about it but you still watch and take in all that is shown. Sometimes, you even enjoy the ads that are playing. You caught yourself surprised by how joyful the ads were just at the start of the movie. A slight smile as you let out laugh through your nose, as you continue eating your popcorn. Now half way done.

That is what Facebook Marketing is and what YouTube google ads is.

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