How much to set aside for Digital Marketing

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How much to set aside for Digital Marketing, Leads Generation for Google and Facebook?

Businesses put in a lot of emphasis on Digital Marketing these days. And their budget is not extravagant as you might imagine.

Digital marketing and Lead generation on Facebook, Google, Instagram etc is meant to be available to all businesses big or small, and especially easy access to Small businesses and to the self-employed. With such high demand and almost limitless supply, the cost of entry is very low compared to outdoor marketing.

So how much do they set aside? Roughly about 20 – 40 percent of the total budget. Yes, they don’t leave out outdoor advertising. It is still essential to most businesses.

Here is an example on budget to outcome:

Client A has $1000 marketing budget for Google ads and Facebook Marketing campaign. The campaign was to last 1 month and to get as many sales and potential leads to use for retargeting in future campaigns.

So his 1 campaign for $1000 basically could significantly reduce marketing cost and cover his next sales months down the road!

We spread out the budget to focus on Facebook as our analytics and audiences could support with reaching the right demographics. And split google search keywords to convert the ready buyers.

Results are the client is still converting and getting sales from the results we have generated 10 months ago.

Why not hear us out and see what we can do for you. Digital Marketing and Leads Generation is what DM Scene does well and will continue to do well for you and our clients.

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