End of year Digital Marketing Do’s and Don’t’s

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From Nov – Dec every year, the festive feeling engulfs us and just puts everyone in a cheerier and giving mood. Then the New Year approaches and all that was heavy on the heart can be forgiven.

To those working in Marketing and specialising in Lead Generation or customer acquisitions, the end of year is one mad circus. Budgets increase to tackle the unseen ads for the past 10 months. Turkeys, elf hats, santa costumes, Black Friday Deals, 11.11, 12.12, all takes up ad spaces that you might appear in. To battle the giant spenders who have kept ALL their budgets all of 10 months to spend it in a couple of weeks. You might not stand a chance. Unless of course you had planned for this ahead!

So what should you do leading up to the end of year, if your business has nothing to do with festivities? What can you plan to make it at least easier and still have your voice heard?

For a start, work on your retargeting audiences. From October onwards, gather as many potential retargeting audiences as possible, this is because they have shown interest in you previously and your ads thus have a “VIP” Lane to their screens. Not to mention its cheaper to retarget than it is to newly acquire.

You can try to enter during Nov – Dec with a higher budget and sway the new audiences to you, though I would recommend not to do that as you would be spending way to much to acquire. In fact, if you spent lesser, you might have a better chance in Jan – Feb

Another way is to collaborate with the businesses that do well in those difficult months. Come up with a plan, share the marketing budget and have a better outreach and higher conversion and acquisition.

We do have many other Digital Marketing strategies that we employ and we actually help clients to plan their marketing activities and ads. So do reach out to us if you need our assistance with anything Digital Marketing or Lead Generation.

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