Why Do Companies Hire A 3rd party Marketing Agency?
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All businesses prefer to have low cost and high returns. SMEs on the other hand prefer to have no cost and high returns. No marketing department or an executive to take the helm. An SME owner I spoke to mentioned that they would rather look into “Mutual Benefitting” partnerships.
What he meant was that as a small business owner, he would rather look into mutual partnerships where you earn when he earns. This way, he puts 100% into his services and I put in 100% into our services for him. Problem with this is that, without him paying us upfront, we bare 100% of the risk AND he still has the capabilities to NOT accept the customer. And many more difficulties.
It rarely goes the way you imagined for both sides.
What else is there in hiring an out-side marketing agency? There is plenty of upsides to it. Not just because we are a marketing agency ourselves.
For starters, we are the consumers who see your brand. From our point of view is one of the most important. For Example, you may have an amazing function to your product, but we see that the way it can be kept easily is the best way to get the consumers attention, and then show case the key point of the functions.
Also, working in a closed environment gives the marketeers difficulties in broadening their ideas. Sometimes staff find it difficult to pitch new ideas as they don’t have the data to back them up where as 3rd parties work with a multitude of clients and have sufficient data to recommend ideas and concepts.
Lastly, we are fully equipped with designers, web developers, digital and social marketers, videographers and copywriters. Working with us gives you many options. In each option a fully functional team that is fully equipped to get the task done. That is why companies use Marketing agencies like us, to get their work done faster and smoother and with more options to choose from.
Speak with us to know more about how your business or start up can benefit from our services. Show us your goals for 2023 and we will have the marketing path lit up for you.
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