More Leads for property agents by avoiding these 3 major marketing mistakes.
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Real Estate Marketing, are you doing it right? Agents looking to do leads Generation for New Launches, Resale of Private or HDBs housings, lets talk about the 3 major mistakes when RES do marketing:
1) Targeting
Targeting is one of the biggest issues with Real Estate Salesperson. For example, the newest project Tenet which is located at Tampines in OCR, many agents would deem this a Mass Market Project and open their ads to the vast majority of the general public. Needle in a haystack technique, or as others would say, wider net.
What is 1 of the ways DM Scene uses to ensure better quality leads? It’s definitely not mass targeting, but by actually using the past transactions to build targeting zones. Converting them as high potential buyers based on price points and unit size. Generating higher quality leads for new launches and resale.
2) Timing
Are you the type that spams new projects 1 year in advance? I’m Exaggerating of course. Although, I have seen those before “Tenah Merah Project”. So, what is the best time frame to market a new project?
My Colleagues at the DM Scene has done over 100 project ads combined and have put it to 2 – 3 months. 4 months and beyond just takes away opportunities for other units that you might have a better chance in closing.
3) Message
Would you use our marketing service for lead generation if I politely asked? No, I don’t think you would. If I did not show you why you should use our service to achieve a certain growth. It could be our New Launch project lead generation has helped an agent achieve 1900% ROI, it could also be our Social Media Management has gotten people to take notice of the intelligence our client has in property investment.
Whatever the good points, you have to identify it based on what the client desperately needs. In short, Pain Points.
It helps to find the right marketing agency that provides an all in 1 service and also 1 that has been working with property agents for lead generation in new launches as well as resale asset progression. The DM Scene Property for Success Lead Generation Service is just the agency for you in getting the leads you need.
Lead Generation and marketing is what we do, and we do it so well. Ask any of your agent friends if they have used our services and the results garnered, we are that good we don’t hide it.
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