[bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” top_spacing=”normal,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” parallax=”” parallax_offset=”” parallax_zoom_start=”” parallax_zoom_end=”” parallax_blur_start=”” parallax_blur_end=”” parallax_opacity_start=”” parallax_opacity_end=”” top_section_coverage_image=”” bottom_section_coverage_image=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” background_overlay=””][bt_bb_row][bt_bb_column order=”0″ lazy_load=”yes” width=”1/1″ width_lg=”1/1″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

Real Estate Marketing, are you doing it right? Agents looking to do leads Generation for New Launches, Resale of Private or HDBs housings, lets talk about the 3 major mistakes when RES do marketing:

1) Targeting

Targeting is one of the biggest issues with Real Estate Salesperson. For example, the newest project Tenet which is located at Tampines in OCR, many agents would deem this a Mass Market Project and open their ads to the vast majority of the general public. Needle in a haystack technique, or as others would say, wider net.

What is 1 of the ways DM Scene uses to ensure better quality leads? It’s definitely not mass targeting, but by actually using the past transactions to build targeting zones. Converting them as high potential buyers based on price points and unit size. Generating higher quality leads for new launches and resale.

2) Timing

Are you the type that spams new projects 1 year in advance? I’m Exaggerating of course. Although, I have seen those before “Tenah Merah Project”. So, what is the best time frame to market a new project?

My Colleagues at the DM Scene has done over 100 project ads combined and have put it to 2 – 3 months. 4 months and beyond just takes away opportunities for other units that you might have a better chance in closing.

3) Message

Would you use our marketing service for lead generation if I politely asked? No, I don’t think you would. If I did not show you why you should use our service to achieve a certain growth. It could be our New Launch project lead generation has helped an agent achieve 1900% ROI, it could also be our Social Media Management has gotten people to take notice of the intelligence our client has in property investment.

Whatever the good points, you have to identify it based on what the client desperately needs. In short, Pain Points.

It helps to find the right marketing agency that provides an all in 1 service and also 1 that has been working with property agents for lead generation in new launches as well as resale asset progression. The DM Scene Property for Success Lead Generation Service is just the agency for you in getting the leads you need.

Lead Generation and marketing is what we do, and we do it so well. Ask any of your agent friends if they have used our services and the results garnered, we are that good we don’t hide it.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][/bt_bb_section]

[bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” top_spacing=”normal,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” parallax=”” parallax_offset=”” parallax_zoom_start=”” parallax_zoom_end=”” parallax_blur_start=”” parallax_blur_end=”” parallax_opacity_start=”” parallax_opacity_end=”” top_section_coverage_image=”” bottom_section_coverage_image=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” background_overlay=””][bt_bb_row][bt_bb_column order=”0″ lazy_load=”yes” width=”1/1″ width_lg=”1/1″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

All businesses prefer to have low cost and high returns. SMEs on the other hand prefer to have no cost and high returns. No marketing department or an executive to take the helm. An SME owner I spoke to mentioned that they would rather look into “Mutual Benefitting” partnerships.

What he meant was that as a small business owner, he would rather look into mutual partnerships where you earn when he earns. This way, he puts 100% into his services and I put in 100% into our services for him. Problem with this is that, without him paying us upfront, we bare 100% of the risk AND he still has the capabilities to NOT accept the customer. And many more difficulties.

It rarely goes the way you imagined for both sides.

What else is there in hiring an out-side marketing agency? There is plenty of upsides to it. Not just because we are a marketing agency ourselves.

For starters, we are the consumers who see your brand. From our point of view is one of the most important. For Example, you may have an amazing function to your product, but we see that the way it can be kept easily is the best way to get the consumers attention, and then show case the key point of the functions.

Also, working in a closed environment gives the marketeers difficulties in broadening their ideas. Sometimes staff find it difficult to pitch new ideas as they don’t have the data to back them up where as 3^rd parties work with a multitude of clients and have sufficient data to recommend ideas and concepts.

Lastly, we are fully equipped with designers, web developers, digital and social marketers, videographers and copywriters. Working with us gives you many options. In each option a fully functional team that is fully equipped to get the task done. That is why companies use Marketing agencies like us, to get their work done faster and smoother and with more options to choose from.

Speak with us to know more about how your business or start up can benefit from our services. Show us your goals for 2023 and we will have the marketing path lit up for you.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][/bt_bb_section]

[bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” top_spacing=”normal,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” parallax=”” parallax_offset=”” parallax_zoom_start=”” parallax_zoom_end=”” parallax_blur_start=”” parallax_blur_end=”” parallax_opacity_start=”” parallax_opacity_end=”” top_section_coverage_image=”” bottom_section_coverage_image=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” background_overlay=””][bt_bb_row][bt_bb_column order=”0″ lazy_load=”yes” width=”1/1″ width_lg=”1/1″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

From Nov – Dec every year, the festive feeling engulfs us and just puts everyone in a cheerier and giving mood. Then the New Year approaches and all that was heavy on the heart can be forgiven.

To those working in Marketing and specialising in Lead Generation or customer acquisitions, the end of year is one mad circus. Budgets increase to tackle the unseen ads for the past 10 months. Turkeys, elf hats, santa costumes, Black Friday Deals, 11.11, 12.12, all takes up ad spaces that you might appear in. To battle the giant spenders who have kept ALL their budgets all of 10 months to spend it in a couple of weeks. You might not stand a chance. Unless of course you had planned for this ahead!

So what should you do leading up to the end of year, if your business has nothing to do with festivities? What can you plan to make it at least easier and still have your voice heard?

For a start, work on your retargeting audiences. From October onwards, gather as many potential retargeting audiences as possible, this is because they have shown interest in you previously and your ads thus have a “VIP” Lane to their screens. Not to mention its cheaper to retarget than it is to newly acquire.

You can try to enter during Nov – Dec with a higher budget and sway the new audiences to you, though I would recommend not to do that as you would be spending way to much to acquire. In fact, if you spent lesser, you might have a better chance in Jan – Feb

Another way is to collaborate with the businesses that do well in those difficult months. Come up with a plan, share the marketing budget and have a better outreach and higher conversion and acquisition.

We do have many other Digital Marketing strategies that we employ and we actually help clients to plan their marketing activities and ads. So do reach out to us if you need our assistance with anything Digital Marketing or Lead Generation.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][/bt_bb_section]

[bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” top_spacing=”normal,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” parallax=”” parallax_offset=”” parallax_zoom_start=”” parallax_zoom_end=”” parallax_blur_start=”” parallax_blur_end=”” parallax_opacity_start=”” parallax_opacity_end=”” top_section_coverage_image=”” bottom_section_coverage_image=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” background_overlay=””][bt_bb_row][bt_bb_column order=”0″ lazy_load=”yes” width=”1/1″ width_lg=”1/1″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

How much to set aside for Digital Marketing, Leads Generation for Google and Facebook?

Businesses put in a lot of emphasis on Digital Marketing these days. And their budget is not extravagant as you might imagine.

Digital marketing and Lead generation on Facebook, Google, Instagram etc is meant to be available to all businesses big or small, and especially easy access to Small businesses and to the self-employed. With such high demand and almost limitless supply, the cost of entry is very low compared to outdoor marketing.

So how much do they set aside? Roughly about 20 – 40 percent of the total budget. Yes, they don’t leave out outdoor advertising. It is still essential to most businesses.

Here is an example on budget to outcome:

Client A has $1000 marketing budget for Google ads and Facebook Marketing campaign. The campaign was to last 1 month and to get as many sales and potential leads to use for retargeting in future campaigns.

So his 1 campaign for $1000 basically could significantly reduce marketing cost and cover his next sales months down the road!

We spread out the budget to focus on Facebook as our analytics and audiences could support with reaching the right demographics. And split google search keywords to convert the ready buyers.

Results are the client is still converting and getting sales from the results we have generated 10 months ago.

Why not hear us out and see what we can do for you. Digital Marketing and Leads Generation is what DM Scene does well and will continue to do well for you and our clients.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][/bt_bb_section]

[bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” top_spacing=”normal,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” parallax=”” parallax_offset=”” parallax_zoom_start=”” parallax_zoom_end=”” parallax_blur_start=”” parallax_blur_end=”” parallax_opacity_start=”” parallax_opacity_end=”” top_section_coverage_image=”” bottom_section_coverage_image=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” background_overlay=””][bt_bb_row][bt_bb_column order=”0″ lazy_load=”yes” width=”1/1″ width_lg=”1/1″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small,;,,;,,;,,;,” bottom_spacing=”,;,,;,,;,,;,” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

Digital marketing and Lead Generation for Property Agents

What is the difference between us and other marketing agencies and companies? In short there are 3 core insights to make your digital marketing successful, Sales funnel and leads generation come true.

1: Understand fully what you can provide

2: Identify your customers through your solutions to their pain points

3: Find the right method to reach out to them to be their solution

Some of our clients know that they have a solid product or service and have already identified who they want to reach out to. Truth is not all identified clients have the same pain points as the others, so you can either diversify and build on to other solutions or focus and be the best in that 1 solution.

Here is a case study on our clients digital marketing for property agents. We shall call him client A.

Client A has been marketing and making a name out there as the neighbourhood property agent. Doing a lot of resale in HDB, Asset Progression, upgrading and right sizing.

Client A fully understands that what he can provide is marketing your property and finding buyers for it. Although Client A can does work with buyers or sellers. He serves more sellers instead.

He reaches out to prospects via flyers most often and stands firm on the solution that flyers work still. We agree that digital marketing and lead generation services can go outdoors and do wonders as well, so we do those services too.

How he attracts those buyers isn’t how much they can sell the units for, instead he lets the seller know that data see the stagnation in the resale percentage rise in the sales value. So price of sale will increase, but a new launch will increase faster. Not to give away anything else ill stop there.

Our property agent digital marketing lead generation online is similar to what he does and with added targeting to save marketing cost. Hence Client A came onboard with us.

How we ran facebook marketing and google marketing to identify the right customers with the right pain points is through the available data of the housing prices for New Launches and Resale.

Next in Digital Marketing for the property agent is to use data we have to do look alike targeting and creating landing pages to attract different audiences at their different stages. From there, filter the ads to retarget those in consideration and show data that would help them make a decision.

So how well did the agent do? He got more leads that till now are still converting.

Looking for Digital Marketing services? Want to get more leads through leads generation or to create a sales funnel that will drive and convert automatically, click on contact us and you are 1 step closer to getting your leads and marketing services sorted out.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][/bt_bb_section]