Business professionals at work

The Einstein’s Theory

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Here’s an article written by SmartInsights that we feel is not only critical in creating an effective digital presence, but also the key factor contributing to the downfall of some digital marketers that ignore or are unaware of this fundamental digital marketing keystone.

Granted, executing digital marketing campaigns and achieving some results is not that difficult. All it requires are logical thinking processes and perhaps a little bit of creative flair. However, such marketers usually produce campaigns with solely the product in mind.

⚠️What they fail to see is that truly effective digital marketing encompasses not only the product/service that they’re advertising, but also the horizontal and vertical components that tags along with that product/service.

Some quick questions to ponder over while reading the article:
1️⃣How does a company’s branding, culture and development affect the immediate marketing campaigns that you’ll be posting?
2️⃣What are the external factors, relative to the business you’re working with, in play that may contribute or value-add to your digital campaign to generate a stronger USP or even help in future campaigns further down the digital sales funnel?
3️⃣When should your digital marketing engagement strategy be used and which channel should it be on, if the business you’re working with has a very limited marketing budget?

There are many more questions to ponder over but we shall stop our listing there due to the beauty of trinities. In the mean time, never stop asking yourselves ‘WHY?’🤔

Feel free to comment in the section below with your own POV! ❤️No hate, guys!

Remember, there isn’t a right or wrong approach to everything. As the famous & much-loved Einstein’s Theory of Relativity plays out, everything is relative to another. It just depends from which perspective you’re looking at it.

Cheerios,
DMS

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Business People Discussing Data

The Power Of Data

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🧐Did you know that there was is a novel written without the use of the letter “E”? The novel titled ‘Cadsby’ is a lipogram written by Ernest Vincent Wright in 1939. I learnt about this book today, and was very tempted to buy it But was it by chance? or was I bound to know about it today, chance or fate?🎲

Being a fan of interesting facts, I frequent sites related to Science, Geography, Astrology and more. And I especially like weird facts, here’s one, can bees perceive time?

My understanding is that most of what we do online is being tracked. Not for anything sinister😱, but for companies, brands, institutions etc to understand more about what their consumers and audiences may like or dislike. And to show more content that the audiences will find more desirable, as well as to filter out who are their main target audiences.😅

I never once was shown a Patek Philippe or Rolls Royce Ad, I wonder why…🤔

Data can be useful, if you can make sense of what you have and structure it in a way that it becomes useful🗃.
Advertising agencies and the brands they work with are coming together with Data, to sift through what is irrelevant for audiences, to promote a better online experience. Letting consumers see what they prefer, compared to what they do not.👍

But structuring the data is where the full understanding of the audiences takes place👩‍🔧. For example, from where did the audience find you? Where did most of them look for you from and at what time of day? Bringing these ‘Clues’ together can give an insight on the characteristic of the audience. Giving you valuable insight on whether you should advertise during the day or night, lunch or after work, at home or in the office, on Social Media platforms, or from Search Engines.

Data is such an important part of every business that a lot of companies and entrepreneurs, partner with data marketing companies to help with structuring their audience and providing the best insights to how their consumers will perceive their brand and how to target the right audiences🤝. Finding and targeting more audiences with a stronger intent to want to know more about their products and services, hoping to convert the audience into a buying customer💰.

So the question I leave unto you today, is there even such a thing as “by chance” online anymore🤨?

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The Game Of Life

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The Game of Life! How do you “win” it? 😎 Not the board game obviously. Just a food for thought. 🧐

Who are the “Winners” you think of when you see this question? your Friend? your Colleague? your Manager? your CEO? The real question is not “Who are they?” its more why do you think they “Won”?

“Wealth related goals, long-term and short-term, ranked highest when polled” – Straits Times 

In relation, it does seem that being rich monetarily and successful in business or work, would give most people the sensation of “Winning”. As what an acquaintance of mine would say, “Be rich first and the fulfillment feeling will follow suit. Because you can do anything you want whenever you want.” 💪

I can’t help but wonder if that is the right thinking. Maybe because I’m not rich monetarily. Yet I have read through so many articles and books on people that have made it in business, and most if not all, say the same thing. Money is not everything, it helps, but how you get it and what you do with it matters most. 👍

As a marketing company, we are here to help businesses reach their financial and branding goals. And I believe that if we can gel 2 concepts together e.g What your brand products or services offerings has done to help others alongside earning revenue, customers would have more trust in your brand.

As I write this, I too wonder if my own company has done what we preached. And If we have not, we should start now.🤔

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